Gates Brand Development
A 100 year old industrial giant needed a refresh. We started with an inspirational brand strategy their global workforce of 15,000 employees could understand and support. We told them without Gates products, the world would come to a screeching halt. Their people power progress. Gates is what moves you.
Working with a great team, we crossed the globe to showcase how Gates makes the world move. I concepted, directed and produced this video for an international brand launch of this 100 year old industrial giant.